Sometimes your emails from NutriAdmin to clients may land in their spam folder, which will make it hard for them to access your content, questionnaires, appointments, etc.
Spam is a tricky topic. The way it works is that each inbox provider (e.g. Gmail, Outlook, etc) has automated systems to flag incoming mail as spam. Most of the time these filters work well, but sometimes they accidentally mark legitimate email as spam.
Unfortunately, due to the way this system works, it's outside of our or your control to make sure every email reaches every person, since the settings your clients have will dictate which emails are received. That being said, there are many things that can be done to significantly increase the chances that emails are not marked as spam.
What you can do
From your end, as a general rule, you should never do the kinds of things spammers do. Here are some tips you may follow to avoid this issue:
Tip #1: Avoid sending large amounts of emails to many recipients at once. Spammers usually send emails that often include hidden text, requests for money/personal data, and many hyperlinks. Try to keep your emails to one or two links maximum, e.g. a link to your website or a link to a questionnaire and no more if possible.
Tip #2: You can check your own spam folder, observe the kinds of messages that are there and see if you notice common elements they have. Try to avoid doing anything that may be interpreted as spam by your client's inboxes. You can search online for more details on this. Your emails may be fine 99% of the time, but there may be one detail here and there that may be causing the problem, so if you accidentally included something in your email that may be triggering spam filters you may find more success if you change it.
Tip #3: Let your clients know that the email may land in spam, and ask them to check that folder. You can then instruct clients to:
- add "firstname.lastname@example.org" and your own email to their contact list to ensure they receive all your emails
- mark the email as "not spam", this will help future emails to land in their inbox
Tip #4: Some clients, especially if they are using their work email, may have really strict configurations and it may be really hard to reach their inbox no matter what you do. For example, in many large corporations, the IT departments configure email so that only internal communications (e.g. email from other employees) can get through. It may be really hard for an external email to enter those systems, so you may want to ask clients to provide their personal email instead of work email if it's appropriate.
Unfortunately there is no simple fix we can do from our end that would instantly fix all these spam related issues, but hopefully these tips are useful. Feel free to check online for more information on the topic, many other tips are easy to implement without the need to get into technical details about how email works.